Last Mile Venture invested in Ingenia in 2015 and helped the company with sound strategic advice and practical work on commercial channels and customers.
The BBC International team was looking for additional monetisation opportunities for its content. BBC engaged Last Mile Ventures to develop a business plan of a Subscription Video on Demand (SVOD) opportunity. Last Mile Ventures studied the attractiveness of each market ranking them by addressable size and competitive framework. LMVP then estimated the cost to enter each market with assumption on customer acquisition cost (CAC) and lifetime value (LTV)
British Car Auction was looking to increase its share in the European B2B market through a new digital product that would serve as aggregating platform of all stock coming from many sellers in line with most recent market dynamics. Along with the BCA team, Last Mile Ventures developed the business case and an early prototype for some European countries involved.